there is really nothing new here given everything has already been disclosed Brendan, of course, kept the fact that our ads are private out and there is really nothing new here given everything has already been disclosed.' The Verge (Opens in a new tab) notes that with DuckDuckGo representing 0.18 percent of the global search market share, its now ranking ahead of AOL, a former giant in the industry.ĭuckDuckGo may be a tiny operation compared to giants like Google, but its explosive growth is proof that between privacy leaks and data hacks, even the average internet users are seeking out services that value their personal information.'That is these ads are privacy protected and how he's framed it is ultimately misleading. In fact, DuckDuckGo has already surpassed companies in the search space that are many times its size.

While DuckDuckGo is a long way from competing with reigning search king Google, which receives over 3.5 billion daily search queries and makes up 77 percent of the search market share, the niche privacy-first search engine is pulling it all off with only 53 employees (Opens in a new tab). The privacy-focused search engine notes a rise in usage after events like Google’s privacy policy change in early 2012 and Edward Snowden’s NSA leaks.

While there’s no proof of causation, DuckDuckGo cites previous similarly ecosystem altering events in its traffic data. (opens in a new tab) (Opens in a new tab)Īs pointed out by Search Engine Journal (Opens in a new tab), it’s interesting to note that DuckDuckGo’s new daily search record comes just days after news broke that Google exposed nearly 500,000 of its users’ data. DuckDuckGo’s reached this new daily search record just this past Monday. This new company record is about a 50% increase from its record of over 20 million searches in 2017. A simple Google search led to the biggest scoop of the Trump tax story

Duckduckgo privacy